Customer stories

Case studies.

What we found, and what we fixed, for ecommerce brands and the teams around them. Each story starts with a problem we measured on live data.

Only Crits mystery box dice collection laid out on a table beside the black gift box

Ecommerce

Only Crits

A $499-a-month upgrade avoided by testing the pitch against the live account.

Only Crits had real demand across DTC, B2B, and Kickstarter lines, but the operating layer hadn't kept up. We gated the B2B pipeline, systematized the bulk-order desk, and verified every vendor pitch against live data before spending a dollar.

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Cafe Racer Garage workshop with cafe racer motorcycles parked and a rider working on one of the bikes

Ecommerce

Cafe Racer Garage

90-day revenue more than doubled once the store could see itself clearly.

Cafe Racer Garage had a 220,000-subscriber YouTube audience and real product-market demand. What it didn't have was a store built to convert that attention. Phase 01 fixed the data, restarted paid growth, and segmented retention, then let revenue follow.

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A renovated brick house with a landscaped front garden, from the Charlie Property website

Professional Services

Charlie Property

The fourth build, and the first one the team actually uses.

Three previous work management implementations had failed from lack of adoption, not bad software. We scoped this one as an adoption project with software attached: role-based workspaces, live automations, and a training program tiered to how each person actually works.

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Remanufactured instrument cluster, radio and navigation units sold by ISS Automotive

Automotive Parts

ISS Automotive

94.9% of inbound calls were missed. Now an AI agent answers the hours nobody could staff.

ISS Automotive's phone-first customers were calling a line that almost never picked up, and the helpdesk data said everything was fine because the missed calls never entered it. We measured the real gap, built a callback system that never loses a lead, and put an AI voice agent on the hours nobody could staff.

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The Prana Thrive AIM Method graphic, a teal microbiome pattern around the words The AIM Method, from the Prana Thrive website

DTC Health & Wellness

Prana Thrive

A weekly leadership brief that reconciles to the founder's own spreadsheet, to the dollar.

Prana Thrive had a proven clinical model and steady demand, but the operating layer ran entirely on people: newsletters written by hand, test results interpreted manually, and no single view of the business. We built it in sequenced waves, with one rule fixed from day one: nothing clinical ships without a human signing off.

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Businesses we have worked with

Only CritsCafe Racer GarageCharlie PropertyISS AutomotivePrana ThriveOmar City

Case studies.

A $499-a-month upgrade avoided by testing the pitch against the live account.

90-day revenue more than doubled once the store could see itself clearly.

The fourth build, and the first one the team actually uses.

94.9% of inbound calls were missed. Now an AI agent answers the hours nobody could staff.

A weekly leadership brief that reconciles to the founder's own spreadsheet, to the dollar.

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