Morsegrid runs the operations behind growing Shopify brands: stock, support, reporting and retention, as one system. We can work with UK brands remotely, in London, Manchester, Edinburgh, Belfast or anywhere else in the UK. Every engagement starts with a diagnosis of your own data, and we build only what the diagnosis supports.
What is true today
We have no office in the UK and none to visit. Our founder is based in Dublin and part of the team works from Bangladesh, so all of the work is remote.
The same clock as Dublin
The UK and Ireland keep the same time all year. London and Dublin are both on UTC+0 in winter and UTC+1 in summer, and both change their clocks on the same dates, so a 10:00 call in London is a 10:00 call in Dublin. Bangladesh, where part of our team works, is five or six hours ahead.
VAT on a rolling 12 months
VAT registration turns on a rolling total, not a tax year. HMRC says you must register for VAT when your taxable turnover for the last 12 months goes over £90,000, or when you expect it to go over £90,000 in the next 30 days alone. A brand close to that line needs monthly numbers it can trust, because the check moves forward every month.
Selling to EU customers after Brexit
A parcel from Great Britain to a customer in the EU is an export, and each export leaves records. HMRC lets you zero rate most exports if you keep evidence that the goods left the UK, and goods sent from Northern Ireland to the EU follow different rules. On the EU side, the Import One Stop Shop lets a seller declare and pay EU VAT on consignments worth up to €150. Royal Mail's customs guidance says customs requirements are set by the destination country, not by Royal Mail.
A customs form, an EU VAT line and a proof of posting each belong to one order. When they live in three tools, nobody can tell which order is missing one until a parcel is held or a customer is asked to pay at the door.
Stock held outside the UK
If some of your stock sits outside the UK, the VAT point moves. HMRC says consignments of £135 or less sold directly to customers in Great Britain have UK VAT charged at the point of sale. A store that ships some orders from a UK warehouse and some from abroad needs each order tagged with where it shipped from, or the VAT report will not match the orders.
What we run
We run four things as one system. Stock: Shopify, your warehouse and your marketplaces show the same count. Support: fewer "where is my order?" tickets, so your team answers real questions. Reporting: Monday numbers that build themselves, and a month end where everything agrees. Retention: welcome, cart and post-purchase flows that keep firing, so first-time buyers come back. We're not tax advisers, and we'll tell you when a VAT or customs question belongs with your accountant.
Weighing us against a London agency
Morsegrid is a Shopify Partner, which says we registered with Shopify and not that the work is good. If you are weighing a remote team against an agency in London or Manchester, how to choose an ecommerce operations partner lists what to ask any provider, including what proof of a fix to ask for and who owns the code and accounts when the work ends.
Start with your free Operations Score
The quickest first step is the free Operations Score. It takes about 3 minutes and shows the three areas of your operations to fix first. If you would rather talk it through, book a diagnosis call.
Questions
- Do you have an office in the UK?
- No. We have no UK office and none to visit. Our founder is based in Dublin and the team works remotely, so we don't publish a UK address.
- Do you give advice on VAT or customs?
- No. We're not tax or customs advisers. HMRC publishes the VAT rules on GOV.UK, and your accountant can tell you how they apply to you. We work on how your orders, tickets and reports behave, including whether each order carries the records those rules need.
- What time zone do you work in?
- Dublin time, which is the same as UK time all year. Part of our team works from Bangladesh, five or six hours ahead. We book calls through an online calendar.